Após coletar informações contigo, analiso tudo detalhadamente e realizo uma pesquisa extensa e completa para compreender os desafios externos da sua marca, incluindo seu segmento, concorrentes, arquétipos e público-alvo.

In our conversations and information gathering, it is common for certain words to stand out. Word mapping is a great way to explore these terms, looking for related words or ways to represent them visually. This process stimulates ideas and deepens my understanding of your brand in this initial research phase.

In the last stages, ideas begin to emerge. I start sketching quickly, just to get the ideas out of my head, without worrying about aesthetics. After exploring all directions, I review and highlight the best ideas for the next stage of refinement.

At this stage, I select 5 to 10 promising ideas to refine on paper before scanning them. Then I play it on the computer and vectorize the best sketches. Generally, one idea stands out as the strongest, starting the process of applying colors, typography, and other elements of your brand.

Now that I have the complete design that best meets your demands, I will expand your brand into simulations of your industry so you can visualize how your brand will develop in the real world. I will prepare a detailed presentation and introduce you via video call. If you prefer, communication can be done in another way, ensuring your comfort ;)

After receiving your final feedback, I will improve some details if necessary. And with your approval, I will work on the other elements we agreed on previously. Now, your brand will be ready to shine even brighter!